Living LOHAS Research

Fact: In 2011, drought and water shortages remain the biggest environmental concern for Australians, ranking well above climate change as the number one issue.

Why is it that 90% of consumers say they have concerns about the environment, but only 10% actively follow through with behaviour and purchasing patterns that reflect these concerns?

The Living LOHAS© report series answers this question and provides a reliable fact base for informed decision making where information on community responses to environmental issues is required.

The Living LOHAS© Research Project provides an up to date fact base on consumer and social trends in Australia relating to sustainability, natural health and wellness.

The Living LOHAS© Research Project is conducted exclusively by Mobium Group.

Since 2005, the Living LOHAS© Research Project has surveyed over 30,000 Australians on 250+ measures related to values, attitudes, behaviours and consumption patterns, plus over 700 in-depth discussions with individuals in their homes, workplaces, leisure and educational environments.

The insights gained through the project provide an unparalleled depth of understanding of the motivations of Australians to engage in healthier, more sustainable lifestyles, products and service choices.

The Living LOHAS© report provides detailed information about consumer responses to issues including:

  • Drought & Water Shortages
  • Climate Change & Carbon Trading
  • Renewable Energy Options and Response to Nuclear Power, Wind Farms, Desalination and Water Conservation
  • Use of Natural Resources
  • Labour Practices in Developing Countries
  • Animal Testing in Food/Cosmetics
  • Reputation Ranking of Australian Brands for Ethics, Sustainability and the Environment
  • Hybrid Vehicles
  • Environmental Policy and Voting Intent
  • Understanding and awareness of Environmental Terms, Eco-Labels and Certification Marks
  • Sources of influence and information about health and sustainability
  • Retail Channel Participation and Price Sensitivity Analysis
  • Dozens more areas of focus... 

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