About Mobium Group

Fact: Mobium Group’s founders have worked at the nexus of consumer behaviour, innovation and business for more than ten years and have been applying the LOHAS framework in their activities since 2005.

Mobium Group is an Australian company specialising in research, strategy and innovation in the markets for sustainability and wellbeing.

Mobium Group’s founders have worked at the nexus of consumer behaviour, innovation and business for more than ten years and have been applying the LOHAS framework in their activities since 2005.

Recognising the need for robust insights into the market response to sustainability and wellbeing, Nick Bez and Andy Baker brought together their existing market research and business strategy consultancies to form Mobium Group in 2005.

Following a three year investigation locally and globally into best practice approaches, including field trips to visit researchers, retailers and manufacturers in the United States, Europe, Japan and Asia, the first Living LOHAS consumer trends report was published in August 2007.

Both Nick and Andy have worked directly on research and strategy engagements with Australia’s largest listed businesses and bring a wealth of functional knowledge and a strong understanding of the sustainability, health and wellness marketplace locally and internationally.

Mobium Group’s skills include primary consumer, social and market research, economic modeling, environmental science, structured communications and business analysis. The firm has particular strengths in retail, financial services and technology and experience across a wide variety of industries and markets in Australia, Asia and the US.

Mobium Team 

Mobium Group consultants are seasoned industry professionals who combine hands-on experience working for major global consulting firms and other corporations, and business and science qualifications from leading local and international universities.

Nicholas Bez – Director B.Sc (Hons) (Boston), MBA (Melbourne), QPMR 

Nick Bez is a market research expert, with more than fifteen years experience studying consumers in the USA and Australia. He’s worked with a number of leading consumer companies, including Australia’s largest retailing group, Coles Myer. Nick has won national awards for his work on brand strategy and is professionally accredited (QPMR status) with the Australian Market and Social Research Society.

Andrew Baker – Director B.Com, B.Sc (Melbourne)  

Andrew Baker is a strategic planning specialist with ten years experience in corporate, analytical and consulting roles across financial services, energy, technology, health, agribusiness and other sectors. Trained at Accenture, he has undertaken consulting engagements in financial analysis and corporate strategy with a range of ASX100 companies as well as government and non-government organisations and entrepreneurs.

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